Our History

AMF was an engineering company founded in 1900 and destined to become a worldwide industrial technology and leisure products company before being taken over and broken up in 1985.  AMF is now an iconic brand in the tenpin bowling industry worldwide and here in New Zealand we are forging ahead to deliver the best bowling inspired family entertainment to the NZ public.


AMF continue to operate across Australia and New Zealand with over 43 locations.  Realising that success is based on adapting the business to the needs of customers, we have built new modern centres as well as refurbished other centres, introducing more state of the art amusement machines and a much broader food and beverage offering.

Our vision is:

To be the best ‘bowling inspired’ family entertainment venue in Asia Pacific.

Our mission is:

  • To excite and entertain every customer, every hour, every day
  • To build a great team who are proud to be AMF
  • To execute with excellence, always
  • To grow revenue faster than costs
  • We keep raising the car
  • We succeed through teamwork and celebrate success
  • We are fanatical about customers
  • We develop, nurture and promote our team
  • We do what we say and we do what matters most
  • We strive to do things that are better, simpler and cheaper

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